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Digital marketers prefer to track the ranking of their keywords on Google, and rightly so – because Google has secured more than 87% of the search engine market. In the second place, Bing has a relatively small proportion of pie samo— only 5.5% according to Statistics. However, according to Bing, theirs personal computer market share is 11% and that is 11.7 billion monthly searches on the desktop. That’s a lot of searching.
And while Google undoubtedly dominant global player, there are other, more specific factors to consider when considering rankings in alternative search engines such as Bing:
- Search engine location: Bing is more likely to be used in the US than anywhere else in the world
- Demographics of searchers: Proportionally Bing is used by an older age group than Google
- Search engine technology: Bing is the default for Windows devices, PCs, and Internet Explorer
While Google will remain the focus of SEO, tracking your Bing rankings may be worth it — especially when it’s easy to do in if your target audience matches the above characteristics.
You will learn in this article how Raven Tools Bing rank tracker worksand how you can benefit from using it Bing Webmaster Tools in your SEO research and reporting.
Apply for a 7-day free trial with Raven Tools to access Google and Bing ranking tracking in one intuitive dashboard. You can also track your keyword positions on Yahoo!, Yandex, and Baidu.
How to Check Bing Keyword Rankings with Level Tools
Due to Google’s dominance, most ranking tracking software doesn’t talk about its Bing rankings tracking capabilities. However, we want to show how the Raven Tools Bing rankings tracker is designed Provide SEO with the information they need and need to be reported. Let’s look at the main advantages.
Easy to use:
As an all-in-one SEO platform, we want to bring together everything a digital marketer needs for research, monitoring and reporting. So, our Bing rank tracker is quick to set up and is part the same control panel as your other search engine rankings followers Zato— so you don’t have to put in the extra effort to follow Bing.
Simply enter your keywords, choose your tracking frequency and location (more on that later), and select the search engines you want to track. The Rank Tracker will start automatically, and you will be able to track your rankings on Google and Bing in parallel in the same table:
Specific location:
With Level Tools Rank Tracker for Bing you can track the ranking of your keywords in different countries. This is useful for digital agencies with clients in different regions (or with clients targeting different regions), and for international companies with target markets in several countries around the world.
This feature may come in handy if you sell different services in different places, or if search terminology varies between locations. For example, you may want to track your keyword rankings for “elevator engineer” in the United Kingdom and “elevator engineer” in the US — depending on your SEO strategy.
footnote: Our Google Ranking tracking allows you to get even more accurate and track SEO rankings for specific zip codes, cities and towns. However, tracking rank Bing data across the country.
In real time Position tracking:
With Level Tools, you can choose how often the Bing Rank Tracker checks the SERP to update your keyword positions. Defaultour system can check each keyword on a daily, weeklyoz per month basis. Many other SEO tools on the market limit this type of flexibility of rank verification to higher level plans.
Cost effective:
If you want extra space to track more keywords on Bing or Google, we have a truly flexible surplus pricing structure. Additional on-demand keyword tracking costs only $ 0.003 / RPC (rank position check).
This means you don’t have to upgrade to a more expensive subscription, but you can simply add a few more monthly keyword checks to your current plan. Other SEO tools have a strict and fast limit on the number of keywords you can track, and force you to upgrade if you reach that limit. We are more flexible.
Reporting capabilities:
Everything on the Raven Tools platform, it intuitively integrates into our reporting feature — which means you can report traffic results, conversions, backlinks, SEO technical corrections, Google Ads and Bing Ads performance, and of course to customers or stakeholders. organic rankings.
As part of this reporting collection, you can track Bing and rankings transfer them to automatic reports. These reports can be sent via a shareable URL or in a PDF via email.
You can create your own mix of custom data sources that tell the story you want to tell — compare and contrast metrics or use data to justify your SEO work. For example, if your Bing ranking improves after linking or Bing clicks improve after meta-revision, you can highlight this.
Apply for a 7-day free trial with Raven Tools to access Google and Bing ranking tracking in one intuitive dashboard. You can also track your keyword positions on Yahoo!, Yandex, and Baidu.
Bing Webmaster Tools: An Underestimated Source of Information
While Raven Tools offers solid rank tracking for Bing, you can also connect your Bing webmaster tools to a platform to access deeper data. Unlike Google Search Console, Bing Webmaster Tools is transparent about the performance of your site — including what your current rankings are and which keywords drive traffic. This means that Bing Webmaster Tools are an advantage for your SEO research and reporting.
You must first connect and check out their Bing webmaster tools with its website. You can then select the Bing Webmaster Tools option in Raven’s Rank tracking feature and connect to your Bing API Key.
In the Bing control panel, you’ll find a summary of Bing metrics, including average click position (average SERP position where your link was clicked), average display position (average position where you received a display), CTR (clickthrough rate), the number of clicks and impressions and goal completion.
In addition, linking Bing Webmaster Tools to your Account Level adds even more rank monitoring capacity. In addition to the dashboard telling you where you rank for certain keywords, the dashboard gives you insight into clicks and impressions, clicks, and conversions.
This is useful for cross-checking reports from your third-party ranking tracking tool, while giving you a deeper understanding as it reveals your in fact impressions and clicks. That means you know exactly how many searches you show up for – and how effective your online content is for getting clicks.
Use Bing Webmaster Tools When Reporting SEO
As a standalone product, Bing Webmaster Tools is more thorough than the Google Search Console in terms of the amount of data it displays. This includes a closer look at your SERP performance, but the platform also displays feedback data – and even tracks your social media metrics (if you link your accounts).
You can gain a lot of knowledge from this honest ecosystem and, combined with our reporting and visualization features, Bing Webmaster Tools becomes a valuable source of data. You can set up SEO reports by retrieving all the data you want from Bing Webmaster Tools and combining it with other key metrics.
Level Tools is the only major SEO platform that integrates with Bing webmaster tools (as well as the Google Search Console). Our platform data shows that this integration is being used more regularly on our platform – by 32.5% in the last 12 months – as Bing becomes a central component of what SEO professionals are tracking on a daily basis.
Summary
While it may not have Google’s market share, Bing makes billions of searches every month. It is the default search engine for Firefox, as well as the default search engine (via Internet Explorer) on Microsoft personal computers and Windows smartphones and tablets. SEOs are right to focus on Google, but that doesn’t mean you should ignore Bing rankings — especially if they’re so easy to follow.
Ours Bing rank tracker is an intuitive part of the Raven Tools platform, and you can enrich your knowledge of how your site works by integrating Bing webmaster tools at the same time. Both data sources can be included in your SEO reporting so you can create the story you want to tell.
Apply for a 7-day free trial with Raven Tools to access our integration of Bing Rank Tracker and Bing Webmaster Tools. You can also integrate the Google Search Console into your Raven Tools dashboard and automatically drag Google data into your SEO reports.
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