A content newsletter is a newsletter that provides 100% pure value.
The value can be in the form of a handful of tips. Or links to useful resources. Or a personal story.
The exact type of value doesn’t really matter. As long as you don’t give anything away, you’re good.
In fact, net worth newsletters are so rare that your subscribers will love you for them.
For example, I recently sent you this newsletter:
(A handful writing tips.)
And dozens of people responded to my email and thanked me.
Here is the suggestion:
An intriguing topic
Use a subject that will make someone interested in what is in your message.
For example, for one of my newsletters, I used the case “How I got 45.5% more traffic (in 7 days)”. And that email address had a 32.3 percent openness.
Start your newsletter with something SUPER compelling.
In this way, you immediately attract your reader.
Personally, I like to start things with a mini story.
However, you can also use a simple introduction that previews what follows.
It works one way or another.
Now is the time to deliver the goods.
If you’re not sure what to write here, I recommend looking at a list of 3-5 useful tips that people can use that day.
Otherwise, you can teach your subscribers important lessons in the form of a story.
Or create links to content that will help your reader achieve a specific result, such as this newsletter Ramit Sethi.
No, you are not publishing anything in the newsletter.
However, this does not mean that you should skip your call to action.
How can you use CTA if your email is 100% value?
Well, when I send a story to subscribers, I use a CTA that asks people to respond with their opinion or opinion.
Or let’s say you just sent a list of links to Paleo breakfast recipes.
Your CTA could be to try one of the recipes this week.
The type of CTA you use is not so important.
It is important that always include CTA in your newsletter.
This way, when you offer something, your subscribers are not caught uncertainly.