This weekend, children across the country began behaving strangely as if coming from a trance. They drove around their houses. They started hanging out with their parents. In search of entertainment, they powered up long-neglected electronics. Some even – sigh! – He went out.
The culprit for their horrific behavior? Roblox or lack thereof.
Roblox, the gaming platform that is very popular with children, especially those aged 9 to 12, were suspended on Thursday afternoon. Attempts to use the site only led to the message, “You’re doing more great. Back soon. ”
Sunday morning, Roblox’s official Twitter account was recorded that the company has identified the “root cause and solution” and is working to restore the platform. Hours later, the company tweeted that it was “gradually bringing regions back online”.
The platform, a checkered, colorful online universe that hosts millions of unique games created by independent developers – some young adults or even teenagers themselves – attracts more than 43 million players every day. Thus, social networks were soon filled with horrified children who could not sign up and frustrated parents who demanded answers.
“My goddess outside, playing with a soccer ball, made me think it was the end of the world,” one person tweeted. “It turns out Roblox is broken.”
A Roblox spokesman referred to the company’s tweets but did not comment further. The company also ruined the viral rumor that the promotion of Chipotle, which began shortly before the outage, caused the platform to crash. Roblox tweeted Friday that “this outage was not related to specific experiences or partnerships on the platform.”
Meanwhile, parents were left to children who are under stress. In Alice Vieja, California, 9-year-old Harper Deal watched television, browsed TikTok, and decorated her house for Halloween. Roblox usually plays with his cousin, who lives outside the country.
“When Roblox closed, I hadn’t talked to her that much yet,” Harper said in an interview before rushing to her room to double-check to see if the platform was online again. “I do not know what to do.”
Harper’s mother, Aishia Deal, noticed that Harper was behaving strangely: “Yesterday, she and her best friend actually had to go out and play,” she said.
Usually, Ms. Deal said, Harper returns from school and immediately logs into the online universe with his friends, sometimes without a break to eat.
“That’s what they do, so they’re a little lost,” she said. “I’ve never seen my daughter so often in one day.”
Megan Letter, YouTube host and game developer Roblox, said she was receiving crazy tweets from children wondering if the platform would ever return.
“There’s some panic, but it’s normal in kids,” she said. “Your whole life is Roblox; that’s all you know. Roblox you live, eat, breathe, so all of a sudden, when you remove it from your routine, it’s a little stressful. ”
In Bethesda, Md., 13-year-old Garvey Mortley also tried to find a way to fill his time.
“I didn’t have any plans for Halloween before – my only plans were to play Roblox, so it kind of broke down,” she said.
Garvey’s mother, Amber Coleman-Mortley, said she used the outage as an opportunity to teach Garvey how companies’ problems can affect their stocks – Roblox went public in March – and the consequences that these problems can have on people.
“It’s the end of the month, people have to pay their bills, and if Roblox is their only source of income, that’s a problem,” Garvey said she was aware.
This was true of Austin Enders, a 23-year-old from Indiana who relies on income from the development of Roblox games and two YouTube channels linked to the platform to survive. Mr Enders said he had enough money saved to avoid any catastrophic, but said the situation “still smelled kind of”.
Ammon Runger, a 16-year-old developer, said the weekend for Halloween was “the absolute worst time that could happen” due to a number of special Halloween-themed events the developers planned for their games. He said the developers estimate that millions of dollars in revenue have been lost since the outage began.
Despite the presence of Halloween celebrations this weekend, the fun-loving kids seemed more interested in finding something that could mimic the feel of playing Roblox.
“It’s kind of too late to go for a trick or a treat because I don’t have a costume,” Garvey said. “I think I’ll just play other games like Animal Crossing.”