The ad is dedicated to the 50th anniversary of the decriminalization of homosexuality in the country.
“Fasting is an inclusive job with a lot of diversity and with this wonderful love story we would like to celebrate our 50th anniversary,” Monica Solberg, the company’s marketing director, told Campaign, a Norwegian trade magazine.
The ad had an extremely positive response.
Norwegian inspirational speaker Jimmy Westerheim praised Posten for “the most important ad in decades” in a post on the group’s Facebook page. “Santa can love anyone he wants. Thank you Posten for doing what many others should have done a long time ago!”
The gay news site Pink News praised the ad as “beautiful, emotional”. One reader wrote on the site’s Facebook page that the ad “made me cry” showing love between older men. He called on Royal Mail to improve its game.
Other commenters accused Posten of politicizing Christmas, and one complained in comments below the group’s YouTube video that the ad “woke up to go crazy”.
Doctor and presenter Renee Hoenderkamp has complained that she doesn’t want her three-year-old to see Santa kissing someone, a man or a woman.
Actor and activist Lawrence Fox offered Ms. Claus her “thoughts and prayers” at her very public release, but Solberg denied there was anything political in the ad.
“The right to love whoever you want is a fundamental human right and in 2021 is not considered a political issue in free and democratic societies,” Campaign said.
The ad is not Posten’s first intrusion into the Christmas controversy. His 2019 Christmas ad brazenly hinted that a handsome postman might be the right explanation for a virgin birth, while in 2020 he portrayed Santa as an angry, unemployed man who more than casually resembles then-outgoing U.S. President Donald Trump.