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It was a dangerous display of arrogance for a television station struggling to free itself from its unfortunate image. However, his newly gained trust is not entirely without reason.
Positive signals are coming from his headquarters in Paddington, indicating a certain impetus for his hard news brand.
Leading shows Farage, Brazier and Dewbs & Co attract a more consistent audience and help GB News beat Sky News in some time periods and fight the BBC in others.
The question arises. Po takes care of zero viewers for some programs Can Trump’s hit soon after launch help GB News take advantage of its green growth shoots?
“Trump’s blow”
There is no denying that Trump has a long history of creating headlines that draw viewers to his unique brand of populist politics.
Such is the impact that media houses across the Atlantic have struggled to maintain their appeal during the quieter news cycle under President Joe Biden.
The drop in the Trump effect is due to the fact that in the third quarter, viewers aged 25 to 54 saw the ratings of CNN, the American news network, fall by 52 percent, Nielsen data show.
Meanwhile, left-leaning MSNBC fell 51 percent, while Fox News’s Rupert Murdoch on the right proved more resilient with a decline of only 37 percent over the period.
With Trump promising to glorify his views on controversial topics such as Boris Johnson’s appearance in Sussexes, seems to be an opportunity for GB News to gain their own “trump bump”.
Nonetheless, there is uncertainty as to whether Trump is still the kind of blockbuster that will turn GB News skeptics into devoted viewers.
This is unlikely to harm the brighter performance enjoys GB News CEO Angelos Frangopoulos.
Farage’s appointment at 7pm retained its appeal, as his score of five nights at the end of last month beat Sky News.
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