Decoded new Nike ad for Emma Raducanu – what messages does she send?

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What other messages appear in the ad?

Despite all the contrasting words in the background, the advertisement still emphasizes the power, grace, time and athleticism of Raducani’s tennis. He receives service and with the word ‘Perfect’ flashing in the background, he immediately tears the striking forehand topspin across the net. He then jumps forward for a sliding backhand volley, followed by a punch to the head and then, in the words of ‘Flawless’, a crunchy two-handed backhand. All the sounds of the four recordings, which were precisely set to the time, are amplified.

How does it end?

The turning point is that after a series of nicely executed punches, Raducanu loses a point after jumping on a meek and missed forehand. The ad then moves on to the next point and Raducanu looks extremely focused while waiting for the service to be readmitted, concluding with the words ‘World Off. The game has started ‘.

Her Instagram page now also has a double ‘barrier’ emoji sign. The message is clear again. He presses his ears to the outside noise and focuses on tennis. The next three weeks are also supposed to tell us a lot more about which of these words – Scattered. Perfect. Fluke. Flawless. A miracle with one goal – the best representation of her progress since she became the first British grand slam champion in 44 years.

When does he play?

The Australian Open will start next Monday (January 17th) and Raducano will team up in the first round with Unassigned US Open 2017 champion Sloane Stephens. Raducanu, 19, is the 17th seed in the tournament.

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