Privatization of Channel 4: Who could buy a broadcaster

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Britain’s largest commercial broadcaster is expected to want to close the Channel 4 deal in the event of privatization. Such a move would help protect the future of ITV, as it would give it much more scope. This could reduce costs by merging back office operations and advertising group purchases.

Probably, these savings could help ITV presenter Carolyn McCall to compete with similar Netflix by spending more on original shows. ITV would also be suitable for maintenance Powers of Channel 4 as a public service broadcasteraccording to similar rules.

Nevertheless, it may be difficult to merge with competition authorities, as advertising groups are already expressing concern about reducing the choice and raising the cost of free-to-air television advertising.

Paramount

Ministers set the American entertainment company as an example as a kind of “deep pocket” supporter who could take control of Channel 4.

Paramount owns Channel 5 and has been largely credited with reviving the television station with blockbusters, including all creatures large and small, and Our Yorkshire Farm.

Combining Channel 4 and Channel 5 would create a British television station, but not in the same league as the combination with ITV. The question is whether the company behind Comedy Central and MTV would consider spending heavily on Channel 4 when it is in the middle of deployment its global Paramount + streaming service.

the sky

The pay-TV giant might want to deepen its relationship with Channel 4 by buying a broadcaster. Sky already has strong commercial ties to Channel 4 through Adsmart, a service that provides targeted advertising to television viewers.

Last year, they agreed that even more programs on the Channel 4 All4 streaming service will appear on Sky. Previous agreements have seen Formula One highlights appear on a free radio station, while live rights on Sky have been maintained.

The position of Andrew Griffith as the prime minister’s new head of policy will further spur speculation about a possible deal, as he is the former CEO of Sky.

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