Not all product comparisons trigger Google’s product rating algorithm

Alan Kent of Google was asked if posting product comparisons, such as comparing one product to another, “count as ratings in the eyes of Google and, more importantly, updates of product reviews?” Alan didn’t necessarily send.

Alan Kent explained further Twitter that “you can certainly compare product ratings,” “but only if you say ‘X against Y’ in the title will probably not be considered a legitimate rating,” he added.

So it all depends on the amount of content, how the content is structured and whether we can really call it product evaluation or not.

Google did the basics product comparisons in search for a long time here and there tried become more sophisticated guides for customers in searching.

However, when it comes to what triggers Google to say that the product review algorithm should examine this piece of content, Google has delved into this in more detail in its blog post. here.

Here are these tweets:

You can certainly make comparative product reviews, but only if you say “X vs. Y” in the title will probably not be considered a legitimate rating. For more information on the comparison and the “best” rankings, see https://t.co/qEo6rWcLqx

– Alan Kent (@ akent99) April 12, 2022

I have to point out that Google also has a lot of features to compare search-related products, as I mentioned – these can be slight upgrades to these:

Google has added more information about the free product list section. pic.twitter.com/5Xn87h5mji

– Punit (@ Punit6008) April 7, 2022

Google Shopping has added competitive product pricing pic.twitter.com/FyRt1jqHk6

– Punit (@ Punit6008) April 6, 2022

Forum discussion on Twitter.