TV ad breaks could get more time, Ofcom says

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Ofcom said it may extend the time and frequency of advertising breaks allowed on British television as part of a review of broadcasting rules.

The regulator said it would consider changing advertising regulations amid market developments, including the availability of online streaming services.

In the report, Ofcom said the expanded choice of entertainment had been “broadly positive” for audiences, but had “put pressure on broadcasters, reducing revenue and making it more difficult for them to maintain their current offering”.



We need to find the right balance between protecting the interests of viewers and preserving our traditional broadcasters

A spokesperson for Ofcom

Current regulations mean that public broadcasters are limited to an average of seven minutes of advertising per hour during the day, while private channels are allowed nine minutes for advertising and an additional three minutes for telemarketing.

An Ofcom spokesman said: “We are looking at a range of options but before we make any plans we will listen to different views and consider what TV viewers are saying.

“We need to find the right balance between protecting the interests of viewers and preserving our traditional broadcasters, which includes helping to compete with American streaming platforms.”

Ofcom said it expected to give more details about potential changes later this summer.

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