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Selling Manchester City in isolation Keira Walsh to Barcelona for the world record believed to be just over £400,000, is a sensible business decision for the English club to cash in on the highly sought-after Euro Championship star, who has less than a year left on her contract.
But after a summer that saw several of the women’s game’s biggest stars leave Manchester City to join European clubs with significantly bigger budgets, fans are looking for answers to big questions.
Will Manchester City soon become a selling club? If not, it’s time for the owners to decide if they are serious about having a multi-winning women’s team, after the skyrocketing wage inflation in the world game over the last three years. They appear to be in danger of falling behind financially. However, this has never been the case.
Throughout the professional era of the women’s game, the club has consistently been in the top three in the Women’s Super League, leading the way in the mid-2010s with an impressive training ground and stylish stadium for the women’s team, winning their only title in 2016 with an all-British starting line-up.
But it’s no longer 2016. With increasing investment in the women’s game, it is understood that Barcelona, European champions Lyon, WSL champions Chelsea and rising powers in the women’s game such as Real Madrid are currently spending significantly more on women in their quest for glory programs.
According to Manchester City’s published financial accounts at Companies House, from the formation of their professional women’s team ahead of the 2014 campaign to the end of their most recent published accounting period, the 2020/21 season, the club’s expenses for women’s football totaled £21,672,000, an average of £2,709. £000 per year since 2013/14 and has exceeded £3 million per season since 2016.
On the one hand, it’s a very admirable investment compared to the vast majority of teams across the country. But then again, it’s also a pittance for Man City’s super-rich owners compared to the huge amounts spent on the men’s game across the bridge at the Etihad Campus.
In one extreme example, the much-reported €40m agency fee for Erling Haaland’s move this summer outweighs the club’s entire spend on the women’s game in modern times. In the 2020/21 season, the annual wage bill for the men’s team was £355 million.
Such a disparity between men’s and women’s football spending is certainly not isolated to Manchester City and the commercial reasons for this are well documented, but on closer inspection, Man City spent a smaller percentage of their men’s team spend in the 2020/21 season compared to their total cost. on his woman puts as four other WSL sides associated with Premier League clubs.
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