30 proven tips to improve your SEO performance

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The easier it is for customers to find your website, the better your chances are of attracting new visitors and driving new conversions.

In practice, however, this means more than having great content – ​​it means taking steps to improve your SEO performance so that search engine algorithms are more likely to return your page as the top result.

We created this blog to help you get the most out of your SEO efforts – here’s a list of 30 tactical search engine tips.

30 tips to improve your SEO

To make it easier to navigate through our SEO tips, we’ve divided them into broad categories. Click on any category to quickly jump to that section.

Improve page speed

Publish relevant and trustworthy content

Regularly evaluate current keywords and trends

Manage your metrics

Optimize page components

Improve page speed

The search giant Google uses page speed as part of its algorithm for returning results. While it’s not the only factor that affects your website’s ranking, it’s a crucial piece of the puzzle. Google makes it easy: “Website acceleration is important – not just for website owners, but for all Internet users.”

As a result, pages that load faster rise in search engine rankings, while pages that load more slowly (even if they have similar content) end up lower in the list. Here are six tips to increase page speed:

1. Use a Content Delivery Network (CDN)

A CDN helps manage and route website traffic more efficiently by using multiple delivery pipelines, reducing website slowdowns.

2. Reduce the image size

The less time your website has to load, the faster it will be for visitors. Reducing the size of images or saving them as smaller image formats can save space and time.

3. Remove unwanted code

If your site has seen consistent or significant updates, there’s a good chance you have quite a bit of junk code. Tools such as WP Optimize can help find and remove unwanted code to speed up your site.

4. Use compression

Compression tools are a great way to reduce the size of CSS, HTML and JavaScript files, which in turn speeds up the loading process of your website.

5. Reduce page redirects

The more page redirects, the slower your site. For example, if you redirect from an old web page address to a new one – and you do this multiple times on multiple iterations of the page – your site will slow down.

6. Cache contents

Finally, you can use browser caching to store data about users’ browsers (with permission) so they don’t have to load the entire site every time they visit.

Publish relevant and trustworthy content

Just getting your website on the first page isn’t enough – you need to content that attracts the user’s attention even in short meta descriptions and snippets in search results. Try these six tips for publishing more authentic and relevant content:

7. Use the right keywords

The right content keywords make a huge difference in SEO. For example, multi-word keywords or ones that are too specific can hurt your SEO efforts – instead, use tools like Google AdWords to pinpoint popular search terms.

8. Balance current and evergreen content

Current content is relevant now, while evergreen content remains useful over a longer period of time. Balance the two to achieve consistent SEO.

9. Consider keyword placement

It’s not just about which keywords you choose, but also where you place them. Keywords should be included in your content, in all social media posts, and in titles and meta descriptions wherever possible.

10. Evaluate content regularly

Create a schedule to evaluate your content and make changes as needed. This is crucial for topical content that quickly loses value over time.

11. Keep it simple

Don’t overcomplicate your content. Keep it simple, clear and to the point – both visitors and search engine algorithms prefer this approach.

12. Consider feedback

If users leave comments about your content, listen to them – especially if you notice consistent trends. Using this data, you can tailor the content to the preferences of your target audience.

Regularly evaluate current keywords and trends

Keywords and trends keep your content timely and relevant and focused on your target audience. Use these six tips to measure current keywords and trends:

13. Use analytical tools

Tools like Google Trends and Google Adwords and HubSpot’s SEO solutions can help you pinpoint keywords that are relevant and popular for your brand.

14. Look at the competition

Search for your primary keyword and see what comes up. If that’s you, great! If it’s a competition, check out their website to see what it does and why it works.

15. Do A/B testing

A/B testing is the process of testing two approaches or ideas to see which one is better. You can also do this with keywords – write two pages with different primary keywords and see which one ranks higher.

16. Follow key trends

Seasonal and event-driven trends can affect SEO. As a result, it’s worth tracking key purchases and customer expectation trends to align keywords with user preferences.

17. User Experience Account

User experience indicators such as the time users spend on specific pages and how long they stay on your site can act as a bellwether for your SEO. If these metrics are moving in the wrong direction, your keyword optimization and content placement may need updating.

18. Find the right questions

One of the best ways to understand what’s trending is to search for your site’s main keyword and see what queries come up. These top-rated queries can help your team ensure they’re creating content that aligns with what users want to learn.

Manage your metrics

Successful SEO is based on data. What are users doing? How long? Why? The more you know, the better equipped you are to keep customers interested. Manage yours efficiently SEO metrics with these six tips:

19. See where you rank

Start by searching your site and see where you rank. Are you in the top three? Top five? On the front page? Since 75% of users never make it past the first page, your rankings give you a great place to start your SEO efforts.

20. Find out where your visitors are coming from

A lever tools that allow you to see where traffic is coming from. Is your main source of traffic from unpaid search results? Social media posts? Sponsored ads? The more you know, the better.

21. Measure organic traffic

Organic traffic is traffic to your website from a search engine that is not driven by paid content. As a result, it’s extremely valuable to your website and is worth measuring regularly to ensure you’re getting steady (or growing) organic traffic.

22. Check the CTR

How many people click after seeing your search results? If you find that a large number of potential visitors are viewing your page results but not making the jump, your SEO needs to be improved.

23. Test your readability

The more readable your content is, the better, especially since search engines often show relevant parts of your content when users search. If your language or sentence structure is too complex or complicated, users will often choose another site.

24. Monitor bounce rate

Bounces happen when users land on your page but don’t take action. They don’t click on any links, they don’t interact with any elements – they just leave. Measure your bounce rate and make sure your website elements are taking advantage of the second part of SEO: the Call of Duty.

Optimize the components on the page

Your website is not static. To ensure it delivers on SEO potential, it’s worth evaluating regularly to ensure key components are working as intended.

These six tips can help optimize the components on the page:

25. Use metadata

Be sure to fill in all relevant metadata sources, including title, description, keyword, and alt text to provide users with as much context as possible.

26. Optimize images

Optimize the images on your site by reducing their overall size, ensuring they are of high quality, and making sure they load quickly to grab users’ attention.

27. Create a catchy headline

Great content doesn’t have the same impact without a great title. Take the time to find titles that include one of your primary keywords and grab users’ attention.

28. Simplify the site structure

When it comes to websites, think simple. Ask for feedback on your site from both staff and users to discover where it’s easy to navigate and where it needs work.

29. Provide human-centric content

While improving your SEO performance can help get users to your site, they won’t stay if you only have optimized images and keyword-laden content that loads quickly. Remember that you are creating content for people and it should be interesting for them to stay.

30. Determine keyword density

Keyword stuffing is no longer an effective way to improve SEO, but it can happen over time as pages change and evolve. Take the time to regularly evaluate your keyword density and maintain balance.

Take your SEO to the next level

Effective SEO does not happen automatically. Getting your content noticed by search engines and returning your site to the top search results takes time, effort, and regular evaluation of current processes and their relative results.

Best bet? Find out where your site is struggling, then use our targeted tips to improve your SEO performance and get noticed when it matters.

Editor’s note: This post was originally published in April 2010 and has been updated for completeness.

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