SEO for News Publishers: Your Next Must Attend Event


This post was sponsored by the News & Editorial SEO Summit (NESS). The opinions expressed in this article are those of the sponsor.

Search engine optimization has different tactics across industries, especially for news publishers.

Our SEO efforts are different from, say, e-commerce or local efforts.

We recognize that this is not a one-size-fits-all approach.

That’s why it is SEO News and Editorial Summit (NESS) is perfect for you!

On October 4th and 5th, you can get access to the best minds in SEO and publishing who will share their insights and expertise.

You will discover:

  • The most effective strategies for news content and evergreen SEO.
  • What drives Google’s quality-based algorithms in News and Discover.
  • The latest on AMP and technical SEO for publishers.
  • How to use analytics to power your digital growth.

Brought to you NewsSEO.ioone of the most engaged SEO news communities on the web, this event provides you with key information on organic search strategies that will help you increase your traffic.

Take advantage of the rich SEO experience with news

NESS 2022 will feature speakers from established publications and some of the top experts in today’s search.

NESS 2022 speakers

Get new, up-to-date SEO information, content, tips and tricks from the biggest SEO minds in the news industry:

  • Claudio E. CabreraThe Athletic: Live Journalism, SEO Strategies and Tactics.
  • Leonie Roderick and Ben DilksThe Times: What Paywalls Mean for SEO?
  • Mark BurkeAngi: Commerce & Affiliate SEO for Publishers.
  • Carolyn ShelbyDawn Patrol LLC: Using Automated Articles Successfully.
  • Alli BerryTheStreet: Content Workflows for SERP Domination.
  • Koray Tuğberk GÜBÜRHolistic SEO & Digital: How Search Engines Leverage Opinion-Based Articles to Rank.
  • Janez ŠehataCondé Nast, NESS & NewzDash Founder: Top Stories State of the Union.
  • Barry AdamsFounder of Polemic Digital & NESS: Latest Technical SEO for News Sites.
Image by NESS, September 2022

NESS 2022 panels

In addition to our 10 individual events at the summit, you’ll have the opportunity to ask more specific questions about SEO news at our two growth-focused panel discussions:

  • Ask the SEO experts: Where you can ask this group of experts, Claudio E. Cabrera, Carolyn Shelby, Koray GÜBÜR, Barry Adams and John Shehata, any questions about their website’s SEO.
  • Career growth: Hear from Lily Ray, Chris Moran, Paul Shapiro, Louisa Frahm, Barry Adams, and John Shehat as they talk about their career paths in SEO and news publishing.

After attending this event, you’ll be able to apply what you’ve learned to your websites to increase organic traffic.

Use “SEJ22” to save 25% on your ticket →

Make sure your website and technical SEO knowledge is up to date. With all the layoffs and surprising algorithm updates, refinement and networking are now more critical than ever.

Ask SEO News Questions: Fully Online and Live

All sessions will be live and recordings will only be available to ticket holders after the event.

We’ll be simulating an actual live event where you’ll have great opportunities to mingle with experts, talk one-on-one with them, and strengthen your connections and knowledge by networking in the booths!

With a single ticket, you will have full access to all talks on both days and will have the opportunity to ask your questions directly to our panel of speakers at the conclusion of the event.

What’s the Top About SEO News and Editorial?

While there are many SEO communities and summits, there hasn’t been an event dedicated to news publishers or SEO professionals working with news sites.

Visibility in the Google ecosystem is a key source of readership for all online publishers, and information on how to maximize it can be hard to come by.

The News and Editorial SEO Summit (NESS) is here to address the unique SEO challenges the news industry faces.

This second annual live online event will provide expert insights, direction and invaluable networking opportunities with the best minds in publishing and SEO.

From Google News to Discover, from Top Stories to news apps, you’ll learn what it takes to grow your presence in all the organic locations where news is displayed.

A summit for news publishers

NESS is great for:

  • Journalists and editors who write and publish news content on a daily basis who want to ensure that their stories get the best chance of ranking in Top Stories and Google News.
  • Web developers who want to ensure that their websites comply with the latest Google technical requirements and follow SEO best practices for crawling and indexing.
  • SEO experts who work with publishers who want to upgrade their knowledge and learn from experts in the field.
  • Audience growth strategists looking for ways to increase traffic and find new avenues for organic search traffic.

Secure your place and buy a ticket to the second annual NESS Summit today!


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