Regardless of the CMS, what makes a website great is the work content and SEO (and beyond) developers do to help that website succeed. However, each CMS has its own peculiarities. When working with a client on their Wix site, it can be important to know what’s available and how to navigate the platform.
Here’s a look at some of the more advanced SEO tasks you can perform when optimizing your Wix site so you can maximize your organic success.
Robot meta tags give you control over how Google interacts with your website pages, as well as how your pages can appear on SERPs (and beyond). Implementing these tags on Wix is very easy. Within the SEO panel that accompanies the page, you’ll see a section for “Advanced SEO” — here you can easily indicate which meta robot tags you want to apply to a particular page.
To implement a robots meta tag on Wix, turn on the SEO panel and simply check the appropriate box (for some tags, you’ll need to specify things like number of characters, etc.)
What does this mean practically? In addition to the obvious tags you may want to use on your page, such as the noindex or nofollow tags, you can use settings here to dictate how Google displays your page on the SERPs.
For example, implement the max-image-preview tag to tell Google to use the large image format when displaying your pages on Google Discover. This can be very important, as Discover results that contain a larger image format are more visible and result in more clicks.
Setting the maximum image preview to “large” may affect the number of clicks Google Discover receives
You can also tell Google to limit the number of characters it displays within a snippet using the max-snippet tag, or (for whatever reason) not to display it at all via the nosnippet tag, and so on.
Implementation of custom structured data
Creating pages that are eligible for rich results is a fundamental SEO (useful pages) task. Adding structured data to most Wix pages is very simple. Again, using the advanced SEO settings in the page’s SEO panel, you can easily add any code (JSON-LD format only). The structured data field will also show if you entered code that did not follow the correct syntax. (You can add up to five tags to a given page).
Adding structured data to a Wix page via the SEO panel associated with individual Wix pages
The ability to customize structured data within Wix even applies to tags that Wix automatically generates for you. For certain types of pages (such as blog pages, product pages, event pages, etc.), Wix automatically generates structured data tags suitable for rich results. This means that if you create a product page with Wix Stores, the platform will automatically generate structured product data (including tagging your product images).
Here again, you can either customize the existing tag that Wix has created for you, or override it entirely and implement whatever structured data tag you want.
Using folder-level settings for scalability
You can set bot meta tags and use custom structured data tags for individual Wix pages, but you can also do the same at the folder level (for vertical Wix pages like blog, product, event, booking pages, etc.).
To optimize your Wix website more efficiently, you can:
- Use folder-level meta bot tags
- Add a structured data tag to all pages in the folder
- Set the URL structure at the folder level
- Create folder-level meta tag patterns
- Control social sharing displays (og tag and Twitter card) at the folder level
Optimize Wix sites at the folder level for better performance
If you want to add custom markup to hundreds of blog pages, you can implement them all at once. If you want to set the largest image preview to ‘large’ for all your product pages, you can set this with one click. If you want to add the course/event price to the title tag of all your course pages, or use your course description as the meta description for all your course pages, you can also do that with one click.
A folder-level pattern that dynamically generates title tags using the event name and site name, along with dynamic meta descriptions pulled from the page’s event description
Using the folder-level settings in the Wix dashboard can save you a lot of time and make website optimization a lot easier.
Perform group or mass redirects
Continuing on the theme of working more efficiently, Wix gives you two ways to increase your conversion efforts (besides the option of running a single 301 redirect).
For starters, you can set up a group redirect to perform a 301 redirect for all URLs that follow the same path. So, say you’ve changed the name of a subfolder but kept the URL itself the same, you can simply highlight the new path (ie the folder name) and apply a 301 redirect to all URLs in that subfolder.
To illustrate, let’s say you have a subfolder for your blog called… “blog” and you changed it to “resources” but kept the slugs the same. In this case, you can simply highlight a new path (ie a new folder name) and set up 301 redirects for all URLs in that folder.
Additionally, you can also upload a CSV file to perform bulk conversions. So even if not all URLs follow the same path, you don’t have to implement them one by one. Instead, you can bulk redirect URLs in groups of 500.
In both scenarios, whether doing group or bulk redirects, Wix will tell you if you’ve created a redirect loop or if there are any errors (this also applies to setting up individual redirects).
Just so you know, when changing the URL on a static Wix page (ie homepage, about page, etc.) or a product, booking, event, or web programs page, Wix will automatically implement a redirect – you don’t have to do anything (but you can also opt out of automatic redirection if you wish).
Access server logs with pre-designed visualizations
Accessing server logs can be very insightful for a variety of reasons. Unfortunately, accessing these logs and then formatting the data so that it can be analyzed is often not a linear process.
However, since Wix is already aware of all calls to any of its servers, we have the ability to simplify the log analysis process. So if you’re working on a Wix site, there are various bot log reports with pre-designed visualizations available to you.
The data you find in these reports can be used in a variety of ways, from getting a sense of how often bots are crawling a domain to providing insights into individual pages.
In terms of general trend analysis, you can access visualizations of the number of hits per status code over time. For example, the image below shows the number of hits that generated a 404 over a seven-month period:
You can switch to “table mode” and drill down into specific URLs returning 404s, including the date of the last hit, to either identify potential issues or confirm any fixes you’ve implemented:
You can use the per-page log data to see if there are problems with search engines favoring the wrong pages. For example, I once had an old URL that I thought I had redirected, but it was still being searched quite often. Recognizing this helped me make the correct correction.
You can use this information in many ways. If you notice that Google is indexing your blog page quite often, but maybe ignoring your product pages when the latter is more important to you, you might want to consider restructuring some of your internal linking practices and the like.
Bonus: built-in keyword research with Semrush
While not necessarily advanced on its own, I would be remiss if I didn’t mention the ability to use Semrush to run keyword research right in your Wix dashboard.
When setting up a new website, Wix helps its users with some of the more basic SEO tasks through an SEO checklist. This checklist requires the user to pick some focused keywords (so they can better optimize things like the homepage title tag, etc.).
With our integration with Semrush, you can now see a range of keyword research metrics, including intent, search volume, keyword difficulty (renamed “Ranking Difficulty” in Wix), etc., directly from your Wix dashboard.
By the way, by completing the initial SEO checklist, you can access the partnership that Wix has with Google, which allows a one-click connection to the Search Console with instant homepage indexing. This is good to know because you could certainly link to Search Console via the meta tag, but why not take advantage of the fast indexing of your home page?
At the end of the day
When working on optimizing your Wix website, it’s ultimately important to remember what’s available to you. Even small things like changing the largest image preview to a large one can have a big impact on traffic. You never know what’s going to move the needle, so it makes sense to dot your I’s and cross your T’s. If you feel that improving and customizing the auto-tagging created for you will improve your organic visibility – do it. If you’re short on time and need to multitask, don’t forget to work at the folder level or take advantage of bulk redirects. Even freeing up your time so you can work on the “next thing” can have a huge impact on a website.
There’s a lot of impact here!