Maven Clinic, a women’s and family health startup, is thriving in a post-Roe v. Wade world

Women make up half of consumersthey have power over 80% of household financial decisions and make 70% of their families’ health care decisions—yet their access to adequate health care is often limited.

Especially in the post-Roe world, women are increasingly turning to their employers for adequate health care for themselves and their families. The Maven Clinic, a virtual women’s and family clinic, enables businesses to offer their employees a comprehensive online network of fertility, pregnancy, adoption, parenting and pediatric services.

“With our platform, patients have access to all these different types of care providers—adoption coach, surrogacy coach, obstetricians, midwives, doulas—they can get quick support in 10, 20 minutes and talk to people they trust and share their experiences experience,” Kate Ryder, CEO and founder of Maven Clinic, told CNBC’s Leslie Picker at the CNBC Work Summit on Wednesday. “Our care advocates help them navigate benefits or laws and ask them if their health plans have done anything to add them to this new and changed landscape.”

Ryder’s goal for Maven is to put women first when it comes to their health care and to fill any gaps that may arise. It is the largest virtual platform for women and family services.

“Women’s health and family health have always been underserved,” Ryder said.

Since Ryder founded Maven Clinic in 2014, the company has raised more than $200 million and is valued at $1 billion after its latest funding round in August 2021, making it the first women’s health startup to reach this milestone . Its services have helped support more than 15 million members in more than 175 countries, and the platform supports more than 30 provider specialties in 30 provider languages. The Maven Clinic was in 19th place on CNBC’s 2022 Disruptor 50 list.

Since the Supreme Court overturned Roe v. Wado in Junethe company saw a 67% increase in opportunities from companies looking travel benefitsas well as other health support for pregnant women.

Ryder said the Maven clinic expected the 2021 overturn of Roe v. Wade under SB-8 in Texas, which banned nearly all abortions and health care related to abortions after six weeks.

“Being in the market, having a platform that we could access, we were able to jump in and take a step forward with our products,” Ryder said.

The Maven Clinic has seen a major increase in demand for its products over the past two years amid the pandemic and a tight job market, which it attributes to the accessibility of its virtual platform and its outspoken support for health equity.

Several companies are in the midst of a major withdrawal are adding fertility benefits to their list of benefits remain competitive as part of diversity, equity and inclusion efforts. Services such as in vitro fertilization (IVF) are available. with 42% of large US employers and 27% of small employers offering egg freezing as of 2020, and 19% of large employers and 11% of small employers.

Additionally, 80% of people say they consider a company’s DEI efforts when making an employer decision, and 40% of people would be willing to change jobs if they don’t think their employer prioritizes reproductive rights, Ryder says.

“All the major medical associations have come forward … and said this is an access to health care issue, a health care issue,” Ryder said. “It’s also the right thing to do – to make sure your families get the right access and support at a time when they’re really vulnerable.”

The Covid-19 pandemic has also disproportionately affected communities of lower economic status and people of color, making it more difficult for them to find adequate care.

After the pandemic, there was also emigration of working women, as well as female executives leaving their companies and changing jobs at some of the highest rates in recent years. The number of women currently working is similar to the number from the 1980s, which means progress has been made for decades.

“If you’re a company trying to increase your bottom line, it’s about people,” Ryder said. “It’s about health equity and how, for example, if you have a big virtual care platform, it’s easier to actually really get into it because you have the ability to have a provider workforce.”